Disney signs multiyear AI partnership with Adobe

Disney and Adobe have agreed to a multiyear strategic partnership to bring generative AI into Disney's theme parks, studios, cruise operations and sports businesses. Disney gets early access to Adobe's Firefly tools and Photoshop and Premiere, and the two companies plan to build proprietary models trained on Disney's own intellectual property. Disney's Imagineering unit already uses the technology, and work with its StudioLab group and at ESPN is underway. The announcement lands alongside the reported cost-reduction push, and the company has said the technology is not meant to replace Imagineering staff.

1. Adobe becomes Disney's official AI innovation partner under a multiyear strategic agreement announced on a Monday in early November 2026.
2. Disney gains early access to Adobe Firefly, Firefly Foundry, Photoshop and Premiere, plus dedicated engineering and research support.
3. The companies plan to develop proprietary generative AI models trained on Disney intellectual property using Adobe's Firefly Foundry.
4. Projects involving Disney's StudioLab and ESPN Edge are already underway, per the Benzinga report.
5. Disney executive Kyle Laughlin told Reuters the technology is not intended to replace Imagineering employees.