Amazon is a diversified technology and retail company organized around three main business segments: North America and International consumer retail, and Amazon Web Services (AWS) cloud computing. The company operates online and physical stores offering broad product selection to hundreds of millions of consumers, manufactures electronic devices, provides fulfillment and seller services to third-party merchants, operates a membership subscription program (Amazon Prime), and generates revenue from cloud infrastructure services, advertising programs, and content distribution platforms. Amazon serves a diverse customer base spanning consumers, sellers, developers, enterprises, content creators, and advertisers globally, competing on selection, price, convenience, and fast delivery while facing intense competition from retailers, e-commerce platforms, cloud providers, and media companies.