NVIDIA designs and manufactures graphics processing units (GPUs) and related systems that accelerate computing for artificial intelligence, data analytics, scientific computing, and 3D graphics. The company serves data center customers including cloud providers and enterprises deploying GPUs for AI model training and inference, gaming customers purchasing consumer and professional graphics cards, and automotive manufacturers integrating autonomous vehicle platforms. NVIDIA generates revenue primarily through hardware sales of GPUs, CPUs, and networking equipment, along with software licensing for AI platforms and cloud gaming services, leveraging a proprietary software platform called CUDA that creates strong ecosystem lock-in among developers and customers.