Tesla pushes Cybertruck pricing higher while demand remains sluggish

Tesla applied price increases across its Cybertruck lineup despite anemic sales performance in the market. The entry-level Dual-Motor AWD variant moved to $74,990 from $69,990, representing a 7.1 percent jump, while the Premium AWD stepped up to $84,990 from $79,990 in a 6.2 percent move. At the top end, the Cyberbeast stayed fixed at $99,990. Since its 2026 debut at $59,990, the base model has climbed $15,000 in total value. The separation between cheapest and most expensive variants compressed to approximately $25,000. Market traction remains weak, with fewer than 7,134 units registered across the nation by May 2026, suggesting buyers are resisting the vehicle regardless of the upward price pressure. Tesla did not provide commentary on the reasoning behind the adjustments.

1. The Dual-Motor AWD Cybertruck rose to $74,990 from $69,990, a 7.1 percent increase.
2. The Premium AWD trim increased 6.2 percent to $84,990 from $79,990.
3. The Cyberbeast top-tier trim held steady at $99,990.
4. The entry-level trim started at $59,990 in 2026 and has since gained $15,000.
5. Fewer than 7,134 units found owners in the United States through May 2026.
6. The pricing spread between entry-level and range-topping variants narrowed to roughly $25,000.