Apple debuts first foldable iPhone and raises Pro pricing under new CEO Ternus

Apple held its major annual product launch event on September 9 with new CEO John Ternus at the helm for the first time. The company unveiled the iPhone Duo, its first-ever foldable smartphone starting at $1,999, alongside upgraded iPhone 18 Pro and Pro Max models with new camera systems and pricing starting at $1,199 and $1,299 respectively. The event also included announcements for Apple Watch Series 12, Watch Ultra 4, and new AirPods 5 with improved noise reduction. The iPhone Duo features a 7.6-inch internal display, 5.4-inch outer display, dual 48MP cameras, and Apple Pencil support set for later rollout. iPhone 18 Pro and Pro Max pre-orders begin September 12 with availability September 18, while the iPhone Duo pre-orders start October 16 for October 23 availability.

1. iPhone Duo starts at $1,999, features 7.6-inch internal and 5.4-inch outer display, with 48MP dual cameras and Apple Pencil support
2. iPhone 18 Pro begins at $1,199, Pro Max at $1,299, with pre-orders September 12 and availability September 18
3. iPhone Duo pre-orders begin October 16 with shipping October 23 in white and night sky colors
4. iPhone 18 Pro and Pro Max include new mechanical aperture camera system and A20 Pro chip
5. Apple Watch Series 12 and Ultra 4 announced with new Health Sensing System and optical heart rate sensors
6. AirPods 5 feature 50% better noise reduction and automatic active noise canceling adjustment
7. New CEO John Ternus led the keynote, his first as CEO after taking office September 1