Disney considers free streaming tier with advertising to fight rivals

Disney is examining whether to launch a free streaming option supported by advertisements, according to Chief Executive Josh D'Amaro. The move would aim to draw budget-conscious viewers who might later upgrade to the company's paid Disney+ service. D'Amaro stated that Disney has stronger advertising commitments from brands than competing ad-supported platforms like Tubi and Pluto TV, meaning the company has room to offer additional ad slots on a new free service. The company has not revealed when or whether it will actually introduce such a product.

1. CEO Josh D'Amaro indicated Disney is evaluating a free, ad-supported streaming product
2. The service would appeal to cost-conscious audiences and function as a gateway to convert them to paid Disney+ subscriptions
3. D'Amaro stated Disney's advertising inventory is "fairly well-sold" relative to AVOD competitors
4. The company has not announced specific launch timing or confirmed the initiative will proceed