Reborn Coffee, Inc. is a specialty coffee retailer and franchisor that sources high-quality, single-origin coffee beans and processes them using proprietary methods, such as magnetized water washing, to enhance flavor and quality. The company sells whole bean coffee, pour-over packs, cold brew concentrates, and single-serve drip bags directly to consumers online and through company-owned retail cafés, and supplies wholesale to hotels, offices, and other hospitality customers; it also offers premium teas and artisanal bakery products. Reborn generates revenue through retail locations, business-to-business wholesale partnerships, and direct-to-consumer channels including its own website and online marketplaces, while positioning itself as a leader in the "Fourth Wave" coffee movement that combines scientific innovation with artisanal craft.