RedCloud operates RedAI, an intelligent infrastructure platform that facilitates trade across fast-moving consumer goods (FMCG) supply chains in emerging markets by connecting retailers, distributors, brands, and wholesalers through data-driven tools. The platform combines ordering apps, machine learning-powered inventory and demand insights, and bulk trading capabilities that enable participants to transition from manual, fragmented procurement to coordinated, data-informed transactions. RedCloud generates revenue primarily through transaction-based fees charged to brands and distributors—typically ranging from 1% to 5% of transaction value—while developing new subscription and intelligence-based monetization streams through AI-powered decision support products and enterprise licensing models.