Jowell Global Ltd. is a Cayman Islands holding company that operates an e-commerce platform and mobile applications to sell and distribute health and nutritional supplements, cosmetic products, and household items, primarily to consumers in China. The company operates through a dual-revenue model, generating income from direct sales of sourced products to consumers and from marketplace transaction fees charged to third-party sellers who use the platform to reach customers. The business combines online sales channels with physical retail stores and subsidiary operations across multiple Chinese cities, functioning as both a direct retailer and as a marketplace platform that enables independent vendors to distribute products alongside the company's own inventory.