TKO is a diversified premium sports and entertainment company that owns and operates leading global franchises across mixed martial arts, professional wrestling, sports marketing, experiential hospitality, and bull riding. The company operates UFC, WWE, IMG, On Location, and Professional Bull Riders, reaching over one billion households across multiple countries and hosting hundreds of live events annually. TKO generates revenue through four principal channels: media rights and content licensing to broadcasters and streaming platforms under multi-year contracts, live events and premium hospitality experiences, sponsorships and advertising partnerships, and consumer products licensing across video games, apparel, and merchandise with major brand partners.