Take-Two Interactive is a leading developer and publisher of interactive entertainment games distributed across console, mobile, and personal computer platforms through three principal labels: Rockstar Games, 2K, and Zynga. The company generates revenue from game sales, in-game purchases and virtual currency, advertising, and live services across multiple genres spanning from action and sports simulation to casual and free-to-play mobile games, with key franchises including Grand Theft Auto, Red Dead Redemption, Borderlands, NBA 2K, and Words With Friends. Take-Two owns most of its intellectual property internally and operates development studios globally, with a significant portion of revenue dependent on major digital platforms.