Taboola operates a B2B performance advertising platform that connects thousands of advertisers with approximately 14,000 digital publishers outside the major walled gardens, reaching over 600 million daily active users globally. The company's flagship Realize product enables advertisers to drive measurable outcomes across multiple ad formats—display, video, and native—by using proprietary performance AI technology developed over 15 years to predict user engagement and conversion based on behavioral, contextual, and item-level signals. Taboola generates revenue on a performance basis, with advertisers paying per click, purchase, or impression and the company sharing revenue with publisher partners, while its Connexity subsidiary provides e-commerce solutions connecting publishers with product listings and enabling both content monetization and consumer shopping experiences.