LegalZoom is an online platform that combines technology and human expertise to deliver legal services and business support to small business owners. The company generates revenue through both transaction-based products—including business formation, trademark and patent services, and consumer offerings like wills—and recurring subscription services such as registered agent support, compliance management, legal advisory plans with attorney access, and bookkeeping. LegalZoom serves small business customers across all stages, starting with business formation as an entry point and then deepening relationships through compliance, intellectual property, and lifecycle offerings as businesses grow, competing against traditional law firms, other online formation providers, and legal document services by offering transparent flat-fee pricing, broad service offerings, and a combination of AI-enabled document automation with a network of independent attorneys and proprietary in-house legal expertise.