Tripadvisor operates a global portfolio of online travel platforms that connect travelers with experiences, accommodations, restaurants, and destinations. The company's core brands include Viator, a marketplace for bookable travel experiences; Tripadvisor, a travel guidance platform powered by user-generated reviews and travel planning tools; and TheFork, an online dining reservation marketplace in Europe. Tripadvisor generates revenue through commission-based transactions on experience and restaurant bookings, click-based and media advertising from hotels and travel categories, and restaurant subscription fees for reservation management software.