PLAYSTUDIOS is a developer of free-to-play casual games for mobile and social platforms, operating a portfolio spanning social casino, casual, and puzzle genres. The company's core differentiator is its proprietary playAWARDS loyalty program, which allows players to earn rewards points through gameplay and redeem them for real-world experiences—including vacations, dining, entertainment, and VIP access—through partnerships with hospitality, entertainment, and leisure brands across the globe. PLAYSTUDIOS generates revenue primarily through in-game virtual currency purchases by players, supplemented by in-game advertising and direct-to-consumer sales through its myVIP platform.