Sprout Social is a cloud-based social media management platform that serves businesses of all sizes—from small and medium-sized businesses to large enterprises, agencies, and government and educational institutions—through a subscription-based, per-user per-month licensing model. The platform offers a comprehensive suite of AI-powered capabilities including content publishing and scheduling, social customer care, analytics and reporting, social listening, reputation management, social commerce, and workflow automation, with a proprietary AI agent that processes social messages and enables users to generate actionable insights through plain-language queries. The company makes money through subscriptions scaled by customers adding users, social profiles, product modules, and use cases, and targets growth in mid-market and enterprise segments where less than 5% of businesses have adopted dedicated social media management software.