Ooma provides cloud-based communications and unified communications platforms for small-to-medium-sized businesses and residential consumers in the United States and internationally. The company generates revenue primarily through subscription services—including its core Ooma Business suite (cloud-based phone and communications tools for enterprises) and Ooma Residential consumer home phone plans—supplemented by sales of on-premise devices and professional services. Ooma operates a recurring subscription model with strong customer retention, targeting organic growth through expansion of its business customer base and migration of users to higher-tier service offerings, while selectively pursuing strategic acquisitions and international expansion to extend its market reach.