Reddit is a global digital platform organized around over 100,000 user-created communities (subreddits) where users share content, exchange knowledge, and seek recommendations around shared interests. The company generates revenue primarily through advertising, offering contextual and interest-based targeting to reach high-intent audiences within relevant communities, and through content licensing, which provides organizations access to its archive of billions of posts and comments for AI training and research. Reddit differentiates itself through authentic, community-curated content, user anonymity that enables vulnerable conversations, and privacy-respecting advertising based on context and first-party data rather than user tracking.