NRC Health provides healthcare experience management solutions that help healthcare organizations understand and improve the experiences of patients, consumers, and employees they serve. The company operates two primary business segments: Human Understanding Solutions, a subscription-based platform offering patient experience feedback and analytics, consumer reputation management, employee engagement surveys, and market insights to healthcare systems; and Governance Solutions, membership services providing conferences, publications, and advisory services to healthcare system boards. NRC Health generates revenue primarily through recurring subscription agreements with healthcare systems, with over 250 of the top 400 healthcare systems using at least one of its solutions, supported by a cross-selling model and AI-powered analytics capabilities that drive scalable, predictable revenue streams.