MNTN offers a Performance TV software platform that applies data-driven, performance marketing techniques to Connected TV advertising, enabling brands to use TV's storytelling appeal alongside targeting, measurement, and attribution capabilities similar to paid search and social media. The platform combines AI-powered audience matching, cross-device attribution, real-time campaign optimization, and creative production tools to help advertisers—primarily small to mid-market businesses new to television—manage CTV campaigns with minimal dedicated resources and optimize return on ad spend. MNTN generates revenue through usage-based fees tied to customer ad spend, purchasing premium inventory from networks and supply-side platforms at negotiated rates and passing costs through to customers, which creates a flywheel as improved performance enables MNTN to secure better pricing and reinvest in product innovation.