Viant Technology is an advertising technology company providing a cloud-based demand-side platform that enables programmatic purchasing of digital advertising across connected TV, streaming audio, digital out-of-home, mobile, and desktop channels. The platform serves large advertising holding companies, independent agencies, and direct marketers, offering self-service tools and AI-powered autonomous campaign management alongside proprietary household-level identity resolution that enables cookieless targeting and measurement. Viant generates revenue primarily through flexible pricing models based on percentage of advertising spend or cost-per-thousand impressions, supplemented by premium managed services with dedicated support.