The company operates an online marketplace that connects consumers shopping for property and casualty insurance with carriers and agents, generating revenue primarily from consumer referrals matched through proprietary algorithms and data-driven technology. The platform serves approximately 60 insurance carriers and 6,000 agencies by providing transparent marketplace data, targeting tools, and efficient consumer acquisition capabilities, while offering free services to consumers. The business model capitalizes on the large, fragmented U.S. property and casualty insurance market where providers spend billions annually on marketing and distribution, leveraging network effects and machine learning to improve matching efficiency and reduce provider acquisition costs.