Eva Live Inc. operates an AI-powered advertising technology platform that optimizes digital advertising campaigns across multiple channels by analyzing historical conversion data and automating real-time performance adjustments for brand awareness and direct response advertising. The company offers two main platforms: the Eva Platform for campaign optimization integrated with major advertising sources like Google and Facebook, and the Eva XML Platform for arbitrage-based media buying and selling. Eva generates revenue through both principal-based models, where it purchases and resells media inventory directly, and agency-based models, where it earns fees as a percentage of client ad spending, serving advertising agencies, media companies, financial institutions, and retail businesses primarily across North America.