Thryv is a software-led platform company serving small and medium-sized businesses through a unified SaaS offering that integrates customer relationship management, marketing execution, automation, communications, and payment processing into a single system. The company's core SaaS products include the Thryv Marketing Center for AI-driven marketing tools and analytics, the Keap CRM and automation engine for sales pipeline management and communications, and complementary services such as payment processing, SEO tools, and professional implementation support. Thryv generates recurring revenue from SaaS subscription plans, platform extensions, payment solutions, and professional services, while maintaining a hybrid go-to-market approach that leverages one of the largest SMB-focused sales forces in the United States alongside channel partners and self-service acquisition channels. The company also operates a legacy marketing services business focused on print and digital directories that it is actively transitioning away from, and is pursuing expansion through vertical industry solutions and selective acquisitions.