Regis Corporation franchises and operates hair care salons under multiple brand concepts including Supercuts, SmartStyle, Cost Cutters, and others, serving the value category primarily across North America and generating revenue from both franchised and company-owned locations. The company earns royalties and advertising fund contributions from franchised salons based on franchisee sales, while company-owned salons generate direct revenue from hair services—which comprise the majority of revenues—and retail product sales. Regis competes in the fragmented hair salon market by providing franchisees with training, marketing support, technology platforms, and operational infrastructure to attract and retain customers and stylists.