Gaia operates a global digital video subscription service offering unlimited streaming access to a library of thousands of titles and live events, with the majority exclusively available to members. The platform serves a niche audience seeking conscious lifestyle content across yoga, spiritual transformation, alternative healing, and alternative media perspectives, with original and owned content comprising the majority of viewing time and produced in-house at its lifestyle production campus. The company generates revenue primarily through subscription fees for standard memberships and premium annual memberships that provide exclusive access to live events and on-demand content, positioning itself as complementary to mainstream streaming services by offering unique, commercially unavailable niche content worldwide.