PSQ Holdings, Inc.

PSQ Holdings is a financial infrastructure company that serves underserved industries through three integrated divisions: Credova, a buy-now-pay-later platform focused on outdoor and shooting sports retailers; PSQ Payments, a merchant services platform processing debit, credit, and ACH payments with proprietary gateway infrastructure; and PSQ Impact, a payments and fundraising platform for political campaigns and nonprofit organizations. The company generates revenue through transaction processing fees, credit financing spreads, and platform fees, bundling multiple payment types and credit solutions to offer merchants unified checkout experiences and system redundancies. PSQ Holdings differentiates by serving niche markets and higher-risk verticals traditionally underserved by conventional payment processors and financial institutions, combining specialized compliance support with fintech innovation across a diversified customer base spanning e-commerce, firearms retail, and political and nonprofit fundraising.