Fluent, Inc. is a performance-based advertising and commerce media solutions provider that connects advertisers with consumers across multiple digital channels, including a proprietary marketplace embedded within e-commerce and media sites and owned-and-operated digital properties. The company generates revenue primarily through media partnerships compensated on revenue-share or impression-based models, and by delivering measurable consumer actions—such as completed transactions, lead submissions, and app installations—for which it is typically compensated per click, lead, or action based on client acquisition cost targets. Fluent maintains a proprietary database of consumer preference data and direct-marketing technologies, operates consumer data and programmatic audience services alongside ancillary offerings like social media campaigns, and serves hundreds of advertisers and agencies across media, financial services, health, retail, and recruitment sectors.