Comscore is a global information and analytics company that measures advertising, content, and consumer audiences across digital and traditional media platforms using a proprietary data platform that combines information from connected televisions, mobile devices, computers, tablets, traditional television, and movie screens integrated with demographic and behavioral consumer data. The company generates revenue through two primary solution groups: Content & Ad Measurement, which provides syndicated and cross-platform measurement products for linear TV, connected TV, and digital channels; and Research & Insight Solutions, which offers custom data feeds, survey analytics, and specialized solutions for industries including automotive and financial services. Comscore serves a diverse customer base spanning broadcasters, network operators, streaming distributors, digital publishers, advertising agencies, movie studios, consumer product manufacturers, and telecommunications companies, operating globally through subscription-based syndicated offerings, transaction-based products, and custom research services.