National Beverage Corp. is a diversified beverage producer and distributor that manufactures sparkling waters, juices, energy drinks, and carbonated soft drinks primarily for the United States market. The company's portfolio includes flagship brands such as LaCroix sparkling water (the leading premium domestic brand), Everfresh and Mr. Pure juices, Rip It energy drinks, and legacy carbonated soft drink brands Shasta and Faygo, with a focus on health-conscious and active consumers. National Beverage generates revenue through wholesale distribution to retailers across multiple channels—take-home retailers (grocery stores, club stores, mass-merchandisers, e-commerce, drug stores), convenience channels (convenience stores, gas stations), and food service (hospitals, schools, military bases, hotels)—and differentiates itself through in-house flavor development, rapid innovation, distinctive packaging, efficient hybrid distribution leveraging company-owned and independent networks, and vertical integration across multiple production facilities.