Fifth Third Bancorp is a regional bank holding company that operates as the parent of Fifth Third Bank, serving customers across a twelve-state footprint through banking centers and ATM networks. The company generates revenue through three main business divisions: Commercial Banking, which serves large and mid-market businesses and institutions; Consumer and Small Business Banking, which provides retail deposit and credit products; and Wealth and Asset Management, which offers trust, advisory and investment services. Fifth Third earns income from deposit spreads, lending yields, wealth management fees and transaction-based services delivered through physical branches, telephone, internet and mobile channels, competing against traditional banks, financial services firms and technology-enabled providers.