FIGS is a direct-to-consumer healthcare apparel and lifestyle brand that designs and sells technically advanced scrubwear, base layers, and complementary products to healthcare professionals including nurses, surgeons, dentists, and other medical staff. The company distributes through its website and mobile app, five physical retail locations, and a B2B institutional platform, while leveraging proprietary fabric technology, in-house design, and data analytics to drive product innovation and customer engagement. Revenue is generated primarily through direct-to-consumer scrubwear sales, limited edition product launches, and institutional B2B purchases, supported by a mission-driven community approach and marketing that emphasizes brand authenticity and healthcare professional empowerment.