BlackRock is a global investment management firm that provides active and passive investment strategies, private markets solutions, and technology-enabled advisory services to institutional and retail clients across multiple asset classes including equities, fixed income, alternatives, and digital assets. The company generates revenue primarily through investment management fees based on assets under management, performance-based fees on certain portfolios, and recurring subscription fees from its technology platforms including portfolio and risk management software, alternative investment management tools, and private markets data. BlackRock serves a diverse customer base comprising pension funds, sovereign wealth funds, insurance companies, banks, and individual investors through various vehicles such as mutual funds, exchange-traded funds, separate accounts, and pooled investment products, with operations across more than thirty countries.