Asana is a cloud-based work management platform that helps organizations orchestrate mission-critical workflows and collaborate across teams and AI agents. The platform's core offering is the proprietary Work Graph, a data model that creates institutional memory by mapping how work relates across an organization from strategic goals to individual tasks, providing transparency of ownership, scope, timing, and purpose. Asana serves organizations of all sizes through a tiered, seat-based subscription model (Personal through Enterprise+) supplemented by an ecosystem of integrations with tools like Microsoft Teams, Slack, Jira, and Salesforce, as well as complementary AI-powered products for automating workflows and building collaborative AI agents. The company employs a hybrid go-to-market combining self-service and direct sales, generating revenue from a large customer base that ranges from individual users to large enterprises.