Zedge operates digital marketplaces and gamified platforms that enable content creation, self-expression, and competition among consumers and creators. The company's core offerings include a freemium mobile personalization marketplace providing wallpapers, ringtones, and app icons; a generative AI content creator; a paid subscription service; a photo competition platform; an emoji reference resource; and a B2B marketplace for AI training datasets. Zedge monetizes through advertising, virtual currency purchases, subscriptions, in-app purchases, and enterprise licensing, serving consumers seeking mobile personalization, photographers engaged in competitive challenges, and enterprises requiring visual datasets for AI and commercial use.