Xponential Fitness is a global franchisor operating a diversified portfolio of boutique health and wellness brands spanning Pilates, barre, stretching, functional training, and yoga, including Club Pilates, Pure Barre, YogaSix, StretchLab, and BFT. The company generates revenue through a capital-efficient franchise model that includes upfront franchise fees, monthly royalty fees based on franchisee sales, technology fees, marketing fund contributions, merchandise sales, and instructor training revenues, with the majority being recurring revenue. Franchisees offer personalized workout experiences through memberships, single classes, and private training, supported by extensive digital platforms offering live-streamed and on-demand classes, while ancillary revenue is generated through retail sales of branded merchandise.