Willamette Valley Vineyards owns and operates vineyards, wineries, and tasting rooms in Oregon's Willamette Valley, where it produces premium Pinot Noir, Pinot Gris, Chardonnay, Riesling, and Sparkling wines. The company generates revenue through two primary channels: direct-to-consumer sales via tasting rooms, wine clubs, and e-commerce (which carry higher margins), and wholesale distribution through in-state and out-of-state distributors. The company grows approximately three-quarters of its grapes internally and purchases the remainder under short- and long-term contracts, with production facilities capable of processing up to 275,000 cases annually across multiple estate locations and hospitality centers.