Wix is a global cloud-based Software-as-a-Service platform that enables individuals, small businesses, enterprises, and organizations to create, manage, and grow integrated digital presences through a freemium model. The platform offers multiple website-building products—including AI-powered builders, drag-and-drop visual editors, and no-code development environments—alongside vertical-specific applications for e-commerce, services, restaurants, events, and other sectors, plus complementary services such as domain registration, payment processing, email marketing, and app marketplaces. Wix generates revenue through premium subscriptions (accounting for the majority of revenue), transaction fees from services like payments and event ticketing, and sales of add-on products such as domain registration, marketing tools, and third-party applications.