The company operates the largest global secondary ticketing marketplace for live events under its StubHub and viagogo brands, connecting millions of fans with sellers of event tickets. It generates revenue by taking a commission on ticket transactions across its two-sided marketplace, leveraging core capabilities in technology, global distribution, data analytics, and trusted brand recognition to create a flywheel effect that attracts both buyers seeking broad inventory and sellers seeking efficient monetization. The company is expanding beyond secondary sales into primary ticketing by inviting content rights holders to list tickets directly on its platform, targeting a broader opportunity to establish itself as a global ticketing ecosystem combining liquidity, transparency, and trust for all types of live event transactions.