Winmark Corporation, known as the Resale Company, is a franchisor that operates five resale retail brands—Plato's Closet, Once Upon a Child, Play It Again Sports, Style Encore, and Music Go Round—serving customers seeking gently used and new merchandise across clothing, children's products, sporting goods, and musical instruments. The company operates through a pure franchising model with franchisees across the United States and Canada, generating revenue primarily from franchise fees and weekly royalties of 4–5% of franchisees' gross sales, supplemented by annual marketing fees and required advertising contributions. Winmark provides comprehensive support to its independent franchisees, including training, operational guidance, centralized buying services, and proprietary point-of-sale systems, while positioning itself as a leader in the circular economy by extending the lifecycles of millions of items annually through its network of franchised stores.