Hepsiburada is Turkey's leading e-commerce platform, operating a hybrid business model that combines first-party direct sales with a third-party marketplace serving millions of customers and merchants. The company generates revenue through direct product sales, marketplace commissions, last-mile delivery services via its Hepsijet subsidiary, and value-added services including payment solutions through Hepsipay and consumer financing through Hepsi Finansman. Hepsiburada's ecosystem spans 34 product categories—from electronics and fashion to supermarket goods—and offers merchants integrated services such as fulfillment, logistics, and advertising, while leveraging its own fulfillment infrastructure, payment networks, and technology platform to drive customer engagement and repeat purchases through loyalty programs and convenient shopping experiences.