Under Armour designs, develops and globally distributes branded performance apparel, footwear and accessories for athletes and active consumers across all levels and multiple sports. The company generates revenue through wholesale sales to retailers and distributors, direct-to-consumer sales via owned stores and e-commerce platforms, and licensing arrangements. Products feature proprietary performance technologies such as COLDGEAR, HEATGEAR and UA Flow across a portfolio dominated by apparel, with growing footwear and accessories segments, serving customers primarily in North America and internationally across Europe, Asia-Pacific and Latin America.