Simply Good Foods is a consumer packaged food and beverage company that develops, markets, and sells protein-rich, low-carbohydrate, and low-sugar snacks and beverages through three primary brands: Quest, Atkins, and OWYN. The company serves health-conscious consumers seeking nutritious snacking options, including those pursuing active lifestyles, weight management, or plant-based diets, through major North American retail channels such as mass merchandise stores, grocery retailers, club stores, e-commerce platforms, and convenience stores, as well as its own direct-to-consumer websites. Simply Good Foods operates an asset-light model, outsourcing manufacturing and distribution while retaining core capabilities in product innovation, marketing, and brand management, generating revenue from direct product sales to retailers and e-commerce platforms.