Daktronics designs, manufactures, and sells electronic display systems and integrated visual communication solutions for sports, commercial, and transportation applications, including video displays, scoreboards, LED message systems, dynamic traffic signs, and transit displays. The company operates a vertically integrated business model that encompasses product design, manufacturing, installation, and ongoing customer support throughout the full lifecycle of its systems, serving a diverse global customer base of sports venues, universities, commercial property owners, transportation agencies, advertising companies, and retail businesses. Revenue is generated through equipment sales and installation services, software licensing, professional services such as event support and training, and recurring service agreements for technical support and maintenance.