Shopify operates a cloud-based commerce platform that enables merchants of all sizes—from entrepreneurs to large enterprises—to build, operate and expand their businesses across multiple sales channels including online storefronts, physical retail, social media and AI-powered platforms. The platform provides integrated infrastructure for omnichannel selling, payment processing, inventory management, customer relationship management and transaction processing, serving millions of merchants globally across 175+ countries. Shopify generates revenue through a dual model: recurring subscription fees for tiered platform plans and additional services, and transaction-based revenues from payment processing, lending, shipping, advertising and other merchant solutions, while a partner ecosystem of thousands of app developers and service providers extends platform capabilities through complementary tools and integrations.