Superior Group of Companies operates three distinct business segments serving North American and international markets. The Branded Products segment, under brands such as BAMKO and HPI, creates customized merchandising solutions and promotional products for retail, food service, technology, and other industries through both in-house and third-party manufacturing. The Healthcare Apparel segment manufactures and sells scrubs, lab coats, patient gowns, and personal protective equipment under brands including Wink and Fashion Seal Healthcare through a distribution network of healthcare laundries, retailers, and consumers. The Contact Centers segment provides outsourced business process outsourcing and contact center services to North American customers through operations across multiple locations in the Western Hemisphere. The company sources fabrics globally, operates manufacturing facilities domestically and internationally, and competes on the basis of creative services, product development capabilities, global sourcing networks, and brand strength.