Red River Bancshares is a Louisiana-based bank holding company that operates through its subsidiary Red River Bank, providing integrated commercial and retail banking services to customers across Louisiana's major metropolitan areas. The company generates revenue through net interest income from lending and deposit operations, along with noninterest income from treasury management services, private banking, wealth management, and brokerage services. Red River differentiates itself through relationship-driven banking with local decision-making and personalized service, originating loans focused on small and medium-sized businesses, professionals, and consumers, while maintaining a diversified deposit base from individuals, businesses, and public entities across its service markets.