LiveRamp is a data collaboration technology platform that enables marketers, publishers, and other ecosystem participants to connect, share, and derive insights from consumer data through deterministic identity resolution and secure data exchange. The company serves a global customer base of Fortune 1000 companies and mid-market businesses across financial services, retail, automotive, technology, and other major industries, primarily through annual subscription contracts priced on data volume, supplemented by revenue-sharing arrangements with data providers and usage-based fees from publishers. The platform's core capabilities—identity infrastructure, data marketplace access, data onboarding, and clean room analytics—allow customers to build unified customer views, access third-party data, activate data across digital and offline channels, and measure marketing performance while maintaining privacy and operating at significant processing scale.