Outdoor Holding Company operates GunBroker, an online peer-to-peer marketplace that facilitates transactions between buyers and sellers of firearms, ammunition, hunting equipment, and shooting accessories. The platform does not hold inventory itself but provides comprehensive transaction services, compliance infrastructure through a network of licensed Federal Firearms License holders, and seller tools including video listings, promotional features, and AI-powered optimization. The company generates revenue as a marketplace intermediary by taking transaction fees, while also offering supplementary revenue streams through advertising, promotional tools, and access to proprietary analytics and market intelligence derived from its customer base of millions of users and diverse seller ecosystem ranging from individual enthusiasts to large retailers and manufacturers.