Blend is a cloud-based software platform that enables financial institutions to deliver digital-first lending and deposit account origination experiences to consumers across multiple products including mortgages, home equity loans, auto loans, credit cards, personal loans, and deposit accounts. The company generates revenue through a success-based pricing model that charges transaction fees for completed actions such as funded loans or account openings, with rates varying by product and customer size, supplemented by fixed-fee arrangements and partnership revenue from integrated service providers. Blend's platform—comprising verification, decisioning, workflow automation, and AI-powered capabilities—integrates with customers' back-office systems and third-party ecosystem partners such as credit bureaus and income data providers, enabling institutions ranging from the largest banks to small community lenders to launch and scale digital consumer journeys across multiple lending and deposit products.